Question 1

The relationship between the interactive communication capabilities of the Internet and customization is that
A)a highly interactive and individualized information and exchange environment is created for shoppers and buyers.
B)it helps customers reduce their search costs and more conveniently find the offerings with the desired features.
C)it protects online consumer privacy about the customized products and services they desire.
D)it records users' visits to websites,which enhances online consumers' convenience in future visits by suggesting offerings that may be of interest to them when they access the site.
E)it reduces costs and wasted coverage both for the buyer and seller.

Accepted Answer

The answer of The relationship between the interactive communication capabilities...

Question 2

Reebok,Schwab,Dell,and Seven Cycles are all examples of companies who have been very successful because of their ability to __________ their products and services for their online customers but also personalizing the marketing and overall shopping and buying interaction for them.
A)dispense
B)recommend
C)finance
D)distribute
E)customize

Accepted Answer

The question is asking for the ability of the companies to tailor their products and services for their online customers and personalize the overall shopping and buying experience. The word that best fits this description is "customize". Therefore, the correct answer is E) customize.

Question 3

The growing practice of customizing not only a product but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as __________.
A)connectivity
B)customerization
C)customer digitalization
D)online facilitation
E)intermediation

Accepted Answer

The term for customizing not only the product but also personalizing the marketing and overall shopping and buying interaction for each customer is "customerization." "Connectivity" refers to the ability to connect different devices and systems to share data and information. "Customer digitalization" is not a commonly used term and does not accurately describe the concept described in the question. "Online facilitation" and "intermediation" are broader terms that do not specifically refer to the practice of personalized marketing and shopping interactions.

Question 4

Internet-enabled technology employed in transmitting information from marketer-to-consumer,consumer-to-consumer,and consumer-to-marketer is referred to as __________.
A)customerization
B)viral marketing
C)communication
D)spam
E)buzz

Accepted Answer

The term that refers to the technology used to transmit information between marketers, consumers, and other parties is communication. Options A, B, D, and E refer to specific marketing strategies or types of online content.

Question 5

IVillage.com is a website for women that encourages its users to discuss health and beauty,parenting,personal finances,career management and relationships.This website is an example of __________.
A)a web community
B)spam
C)a shopping bot
D)a blog
E)a web café

Accepted Answer

IVillage.com is a website that fosters a sense of community among its users by encouraging discussion on various topics relevant to women. Therefore, this website is an example of a web community.

Question 6

Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers is referred to as __________.
A)connectivity
B)customerization
C)customization
D)communication
E)convenience

Accepted Answer

Customization refers to the ability of internet-enabled capabilities to provide individualized and interactive information exchange environments for buyers and shoppers. Therefore, option C is the correct choice. Choice A (connectivity) refers to the ability of devices to connect to the internet or other devices. Choice B (customerization) is not a commonly used term in marketing and does not accurately describe the given phenomenon. Choice D (communication) is the process of exchanging information or messages. Choice E (convenience) refers to the ease and simplicity of a given process or system. While convenience is important in e-commerce, it does not accurately describe the phenomenon described in the question.

Question 7

The communication capabilities of Internet-enabled technologies take three forms: (1)__________; (2)consumer-to-marketer buying and service requests;and (3)consumer-to-consumer chat rooms,instant messaging,and social networking websites.
A)marketer-to-consumer e-mail notification
B)government-to-marketer Do Not Spam monitoring
C)phishing and spamming whistleblowing
D)online colonies
E)web-to-web customer exchanges

Accepted Answer

The answer of The communication capabilities of Internet-enabled technologies take...

Question 8

Internet-enabled technologies provide communication capabilities that take three forms.They are
A)a highly interactive and individualized information and exchange environment,telephone-based customer service,and order processing via PayPal.
B)marketer-to-consumer e-mail notification,telephone-based customer service,and order processing via PayPal.
C)consumer-to-marketer buying and service requests,marketer-to-consumer e-mail notification,and telephone-based customer service.
D)recording a user's visits to websites,consumer-to-marketer buying and service requests,and marketer-to-consumer e-mail notification.
E)marketer-to-consumer e-mail notification,consumer-to-marketer buying and service requests,and consumer-to-consumer chat rooms,instant messaging,and social networking websites.

Accepted Answer

Option E includes all three forms of communication capabilities provided by internet-enabled technologies mentioned in the question - marketer-to-consumer e-mail notification, consumer-to-marketer buying and service requests, and consumer-to-consumer chat rooms, instant messaging, and social networking websites. Option A and B mention telephone-based customer service, which is only one form of communication capability mentioned in the question. Option C includes consumer-to-marketer buying and service requests and marketer-to-consumer e-mail notification but does not include consumer-to-consumer communication capabilities. Option D mentions recording a user's visits to websites, which is not a form of communication capability mentioned in the question.

Question 9

One of the reasons for the continued success of Zappos.com is its ability to provide
A)chat assistance.
B)choice assistance.
C)blog assistance.
D)tweet assistance.
E)bot assistance.

Accepted Answer

The answer of One of the reasons for the continued...

Question 10

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is referred to as
A)chat assistance.
B)blog assistance.
C)tweet assistance.
D)choice assistance.
E)bot assistance.

Accepted Answer

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices are referred to as choice assistance. Chat assistance, blog assistance, tweet assistance, and bot assistance are all types of interactive technologies, but they do not specifically refer to the purpose of making informed choices.

Question 11

Websites that allow people to congregate online and exchange views on topics of common interest are referred to as __________.
A)blogs
B)web communities
C)buzz
D)chat oases
E)web cafés

Accepted Answer

Web communities are specifically designed for people to come together, share their thoughts and views, and form a community around a particular interest or topic. Blogs, on the other hand, are usually run by a single person and their posts may or may not allow comments. Buzz refers to the excitement or attention generated around a particular topic, but does not necessarily involve a community aspect. Chat oases and web cafes are not commonly used terms in this context.

Question 12

The ability of customers to avail themselves of numerous websites for almost anything they want,as well as the ability to engage in electronic dialogue with marketers for the purpose of making informed decisions,are both elements referred to as __________.
A)choice
B)communication
C)customization
D)control
E)compatibility

Accepted Answer

The ability of customers to access multiple websites and make informed decisions through electronic dialogue with marketers both provide customers with more choices and better communication options, making options A and B the most appropriate answers. Option C, customization, refers to tailoring products or services to specific customer needs, while option D, control, refers to giving customers a sense of power over their experiences with a brand. Option E, compatibility, refers to the ability of different technologies to work together without issue.

Question 13

On eBay.com,the Internet auction website,sellers design the web page on which they sell their merchandise.One individual who was selling a Coca-Cola tray from the 1920s used a background that resembled fluffy clouds in a blue sky.The page contained six pictures of the tray from different angles and an animated depiction of an American flag.Many potential buyers abandoned the web page before all the pictures downloaded.The seller must have been unaware of the __________.
A)eight-second rule
B)80/20 principle
C)stickiness principle
D)hierarchy of needs
E)efficiency rule

Accepted Answer

According to most online marketers,customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds.

Question 14

Coca-Cola hosts MyCoke.com that allows people to congregate online and exchange views on topics of common interest.This website is an example of __________.
A)spam
B)a shopping bot
C)a web community
D)a blog
E)a web café

Accepted Answer

MyCoke.com allows individuals to come together online and discuss common topics, which makes it a web community.

Question 15

The communication capabilities of Internet-enabled technologies take three forms: (1)marketer-to-consumer e-mail notification; (2)__________;and (3)consumer-to-consumer chat rooms,instant messaging,and social networking websites.
A)online colonies
B)government-to-marketer Do Not Spam monitoring
C)web-to-web customer exchanges
D)phishing and spamming whistleblowing
E)consumer-to-marketer buying and service requests

Accepted Answer

The answer of The communication capabilities of Internet-enabled technologies take...

Question 16

An online forum where people can discuss a wide variety of subjects is referred to as (a)__________.
A)spam
B)blog
C)buzz
D)forum
E)journalog

Accepted Answer

The answer of An online forum where people can discuss...

Question 17

Customization refers to
A)the specialization in one very small but highly sought out specialty item.
B)Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers.
C)the growing practice of personalizing the marketing mix elements to provide a unique shopping and buying experience for each customer.
D)items that are unique in every dimension to minimize feature bloat.
E)novelty items used as sales promotions such as cups,hats,etc.that will be imprinted with a company logo and use the company colors and slogans if applicable.

Accepted Answer

Key term definition-customization.

Question 18

The communication capabilities of Internet-enabled technologies provide consumer convenience,reduce information search costs,and make choice assistance possible.Communication also promotes __________.
A)consumer responsibility
B)closer global alliances
C)web communities
D)social responsibility
E)courteous online dialogue

Accepted Answer

Communication through Internet-enabled technologies allows for the creation and maintenance of web communities, where individuals can connect with others who share similar interests or concerns. This promotes a sense of belonging and fosters collaboration towards shared goals.

Question 19

Choice,a reason customers shop and buy online,has two dimensions.They are
A)availability and price.
B)speed and availability.
C)product or service selection and speed.
D)choice assistance and speed.
E)product or service selection and choice assistance.

Accepted Answer

The answer of Choice,a reason customers shop and buy online,has...

Question 20

Web communities refer to
A)online cooperative buying centers that allow individuals to purchase at the same bulk rate as large organizations.
B)customers linked by a common Internet service provider.
C)virtual reality games that allow players to create their own worlds,countries,towns,etc.
D)websites that allow people to congregate online and exchange views on topics of common interest.
E)all customers served by a particular firm who are sent regular e-mail sales notifications and coupons from the manufacturer.

Accepted Answer

Web communities are virtual spaces where people with common interests can gather and exchange views on various topics. They can take many forms, such as discussion forums, social media groups, or community websites. They are often self-organized and self-moderated, and can provide a sense of belonging and social support for their members. Other choices, such as A, B, C, and E, do not accurately describe web communities.

Quiz 21: Implementing Interactive and Multichannel Marketing

The relationship between the interactive communication capabilities of the Internet and customization is that

Reebok,Schwab,Dell,and Seven Cycles are all examples of companies who have been very successful because of their ability to __________ their products and services for their online customers but also personalizing the marketing and overall shopping and buying interaction for them.

The growing practice of customizing not only a product but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as __________.

Internet-enabled technology employed in transmitting information from marketer-to-consumer,consumer-to-consumer,and consumer-to-marketer is referred to as __________.

IVillage.com is a website for women that encourages its users to discuss health and beauty,parenting,personal finances,career management and relationships.This website is an example of __________.

Internet-enabled capabilities that make possible a highly interactive and individualized information and exchange environment for shoppers and buyers is referred to as __________.

The communication capabilities of Internet-enabled technologies take three forms: (1) __________; (2) consumer-to-marketer buying and service requests;and (3) consumer-to-consumer chat rooms,instant messaging,and social networking websites.

Internet-enabled technologies provide communication capabilities that take three forms.They are

One of the reasons for the continued success of Zappos.com is its ability to provide

The interactive capabilities of Internet-enabled technologies that invite customers to engage in an electronic dialogue with marketers for the purpose of making informed choices is referred to as

Websites that allow people to congregate online and exchange views on topics of common interest are referred to as __________.

The ability of customers to avail themselves of numerous websites for almost anything they want,as well as the ability to engage in electronic dialogue with marketers for the purpose of making informed decisions,are both elements referred to as __________.

Coca-Cola hosts MyCoke.com that allows people to congregate online and exchange views on topics of common interest.This website is an example of __________.

The communication capabilities of Internet-enabled technologies take three forms: (1) marketer-to-consumer e-mail notification; (2) __________;and (3) consumer-to-consumer chat rooms,instant messaging,and social networking websites.

An online forum where people can discuss a wide variety of subjects is referred to as (a) __________.

Customization refers to

The communication capabilities of Internet-enabled technologies provide consumer convenience,reduce information search costs,and make choice assistance possible.Communication also promotes __________.

Choice,a reason customers shop and buy online,has two dimensions.They are

Web communities refer to