Question 1

A virtual __________ is a social network of individuals who interact through user-to-user communications hosted by a company to enhance customer experience and build a favorable buyer-seller relationship.
A)village
B)community
C)district
D)area
E)population

Accepted Answer

A community best describes a group of individuals who interact with each other in a social network facilitated by a company, such as a brand or e-commerce site. This virtual community is designed to improve customer experience and foster positive relationships between buyers and sellers.

Question 2

Most websites do not include every design element.Websites that are used primarily for advertising and promotion purposes emphasize the __________ design element.
A)communication
B)context
C)community
D)content
E)connection

Accepted Answer

Websites that are used primarily for advertising and promotion purposes emphasize the communication element.Communication refers to the dialogue that unfolds between the website and its users.Most websites do not include every design element.

Question 3

When Andrea visited www.disneystore.com,she looked at several different classic Winnie the Pooh plush animals before she selected Piglet and Tigger and put them in her shopping cart.She next went to checkout where she confirmed that she wanted to buy the two stuffed animals,typed in her address,and concluded the transaction by providing her credit card information.In terms of customer experience,this example describes the __________ website design element.
A)context
B)community
C)content
D)commerce
E)connection

Accepted Answer

The website design element described in the example is commerce, since it involves the process of selecting and purchasing products through the website. The other options (context, community, content, connection) are not directly related to this specific example.

Question 4

In terms of website design,communication refers to
A)the process of conveying an online presence to others that requires an organization,a website,an online consumer,and the processes of a shopping cart,online payment,and order fulfillment.
B)the speed and ease with which a customer can move between pages on a website.
C)website's ability to tailor itself to different users or to allow users to personalize the website.
D)the dialogue that unfolds between the website and its users.
E)the links from a company's website to a customer's e-mail,Facebook,or Twitter account.

Accepted Answer

Communication in website design refers to the dialogue or interaction between the website and its users. This includes how the website conveys information and how users provide feedback or engage with the website's features.

Question 5

In terms of website design and the online customer experience,community refers to
A)an information system where anyone can post content depending upon his or her level of self-disclosure.
B)websites that allow people to congregate in online chat rooms to exchange views on topics of common interest.
C)a social network of individuals who interact through specific media,potentially crossing geographical and political boundaries,in order to pursue mutual interests or goals.
D)user-to-user communications hosted by a company to enhance customer experience and build favorable buyer-seller relationships.
E)a customer's network of family,friends,acquaintances,and co-workers with whom he or she communicates on regular basis.

Accepted Answer

The answer of In terms of website design and the...

Question 6

Links that are embedded in the website,appear as highlighted words,a picture,or graphic,and allow a user to effortlessly visit other sites with a mouse click comprise a website's __________ design element.
A)context
B)customization
C)content
D)communication
E)connection

Accepted Answer

The design element being described is the website's ability to connect to other sites through embedded links. Therefore, the best choice would be "connection" (option E). The other options (context, customization, content, and communication) do not accurately describe this specific design element.

Question 7

In terms of the online customer experience,__________ is defined as the dialogue that unfolds between the website and its users.
A)context
B)communication
C)commerce
D)connection
E)community

Accepted Answer

Communication is the best choice as it specifically refers to the exchange of dialogue between the website and its users. Context refers to the overall setting and circumstances surrounding the user's interaction with the website, commerce refers to the buying and selling of goods or services, connection refers to the linking of devices or networks, and community refers to a group of people with shared interests.  So, communication is the most appropriate choice for this definition.

Question 8

In terms of website design,connection refers to
A)the text,video,audio,and graphics that the website contains.
B)the website's capabilities to enable commercial transactions.
C)the network of linkages between a company's website and other sites.
D)the layout of the website.
E)the website's ability to tailor itself to different users or to allow users to personalize the website.

Accepted Answer

Connection in website design refers to the network of linkages between a company's website and other sites. It includes things like backlinks, social media sharing, and partnerships with other websites to drive traffic and engagement to the site.

Question 9

Some websites enable a user to talk directly with a customer representative using an "online chat" feature while shopping on the site.This is an example of the __________ website design element.
A)convenience
B)connection
C)control
D)community
E)communication

Accepted Answer

The answer of Some websites enable a user to talk...

Question 10

Most websites do not include every design element.Although every website has __________ and _________,they differ in the use of the remaining five elements.
A)content;commerce
B)commerce;customization
C)context;content
D)communication;community
E)context;connection

Accepted Answer

The two design elements that are common to every website are content and context. The remaining five elements - commerce, customization, communication, community, and connection - are not present on every website and vary depending on the purpose and goals of the site.

Question 11

In terms of website design and the online customer experience,commerce refers to
A)business-to-business only transactions made between a purchasing manager's website and websites from its suppliers.
B)Internet-based networks that permit communication between a company and its suppliers,distributors,and other partners.
C)websites specifically designed for electronic funds transfer with banks and other institutions such as PayPal.
D)the application of information and communication technologies in support of the firm's entire business activities.
E)the website's ability to conduct sales transactions for products and services.

Accepted Answer

Commerce, in terms of website design and the online customer experience, refers to the website's ability to conduct sales transactions for products and services. This includes features such as an online shopping cart, secure payment processing, and the ability to track orders and deliveries. It is focused on creating a seamless and user-friendly experience for customers to purchase products and services online.

Question 12

The amount of time per month that visitors spend on a company's website is referred to as
A)visiting time.
B)stickiness.
C)staying power.
D)browsing time.
E)connectiveness.

Accepted Answer

The term "stickiness" is commonly used in digital marketing to refer to the amount of time a visitor spends on a website. It measures the ability of a website to engage visitors and encourage them to stay on the site longer.

Question 13

In terms of the online customer experience,customization refers to
A)the consumer-initiated practice of generating content on a marketer's website that is custom-tailored to an individual's specific needs and preferences.
B)the website's ability to conduct sales transactions for products and services.
C)an interactive,Internet-enabled system that allows individual customers to design their own products and services.
D)a website's aesthetic appeal and functional look and feel,reflected in site layout and visual design.
E)the ability of a website to modify itself to,or be modified by,each individual user.

Accepted Answer

The answer of In terms of the online customer experience,customization...

Question 14

The home page for TheKnot.com,a website for locating everything needed for a wedding.The site contains several links to other websites that an engaged couple might need,including a travel agency,a linen store,a wedding gown retailer,and several other links.TheKnot.com is a good example of a website that incorporates the __________ design element.
A)convenience
B)connection
C)control
D)community
E)communication

Accepted Answer

TheKnot.com connects users to various resources and services needed for wedding planning, exemplifying the "connection" design element.

Question 15

In terms of the online customer experience,connection is defined as the
A)the network of formal linkages between a company's website and other sites.
B)the text,video,audio,and graphics that the website contains which appeal directly to the consumer.
C)the website's capabilities to enable commercial transactions through credit,debit,or transfer payments (PayPal,etc. ).
D)the speed and ease with which a customer can move between pages on a website.
E)the website's ability to tailor itself to different users or to allow users to personalize the site.

Accepted Answer

Connection in the context of online customer experience refers to the network of formal linkages between a company's website and other sites.

Question 16

Users of NYTimes.com can peruse the book review section and click on a link to Barnes & Noble to order a book or browse related titles that was reviewed.NYTimes.com effectively uses the __________ website design element.
A)convenience
B)control
C)connection
D)community
E)communication

Accepted Answer

The connection element is used as NYTimes.com links to Barnes & Noble, facilitating easy access to purchase or explore related books.

Question 17

A visitor to WWE.com will notice that all of the information contained within the website-there are no links to other websites.The website provides frequently updated information on WWE wrestlers,matches,and licensed merchandise on a starry black background.The WWE.com website is lacking __________,a website design element that influences customer experience.
A)context
B)communication
C)commerce
D)connection
E)content

Accepted Answer

The website is lacking connection, as there are no links to other websites, which can limit the customer's ability to explore and engage with other content outside of WWE.com.

Question 18

A website that provides the ability to conduct sales transactions for products and services emphasizes the __________ design element.
A)commerce
B)context
C)community
D)content
E)connection

Accepted Answer

The ability to conduct sales transactions for products and services is the fundamental feature of e-commerce websites, which emphasizes the commerce design element. This element includes features such as shopping carts, payment gateways, and order processing that enable transactions between buyers and sellers.

Question 19

Websites that offer personalized content,such as My eBay and My Yahoo!,have __________ as a prominent design element.
A)context
B)customization
C)content
D)communication
E)connection

Accepted Answer

Personalized content is provided through customization, so the prominent design element would likely be related to allowing users to tailor their experience.

Question 20

The Harley Owners Group (HOG),sponsored by Harley-Davidson and supported by its website,allows fellow HOG owners to communicate with each other.Because it supports the HOG group,the Harley-Davidson website incorporates the __________ design element.
A)context
B)choice
C)community
D)convenience
E)connection

Accepted Answer

The fact that the Harley-Davidson website supports a community of HOG owners suggests that the website incorporates the community design element.

Quiz 21: Implementing Interactive and Multichannel Marketing

A virtual __________ is a social network of individuals who interact through user-to-user communications hosted by a company to enhance customer experience and build a favorable buyer-seller relationship.

Most websites do not include every design element.Websites that are used primarily for advertising and promotion purposes emphasize the __________ design element.

In terms of website design,communication refers to

In terms of website design and the online customer experience,community refers to

Links that are embedded in the website,appear as highlighted words,a picture,or graphic,and allow a user to effortlessly visit other sites with a mouse click comprise a website's __________ design element.

In terms of the online customer experience,__________ is defined as the dialogue that unfolds between the website and its users.

In terms of website design,connection refers to

Some websites enable a user to talk directly with a customer representative using an "online chat" feature while shopping on the site.This is an example of the __________ website design element.

Most websites do not include every design element.Although every website has __ and _,they differ in the use of the remaining five elements.

In terms of website design and the online customer experience,commerce refers to

The amount of time per month that visitors spend on a company's website is referred to as

In terms of the online customer experience,customization refers to

In terms of the online customer experience,connection is defined as the

Users of NYTimes.com can peruse the book review section and click on a link to Barnes & Noble to order a book or browse related titles that was reviewed.NYTimes.com effectively uses the __________ website design element.

A website that provides the ability to conduct sales transactions for products and services emphasizes the __________ design element.

Websites that offer personalized content,such as My eBay and My Yahoo!,have __________ as a prominent design element.

The Harley Owners Group (HOG) ,sponsored by Harley-Davidson and supported by its website,allows fellow HOG owners to communicate with each other.Because it supports the HOG group,the Harley-Davidson website incorporates the __________ design element.