There is a quandary facing the timber industry there is no effective way to prove the legality of wood from places like Indonesia,where as much as 80 percent is the product of illegal logging.Companies like The Home Depot do not want to be caught with timber from illegally logged forests even though the demand is great for timber from rain forests.To prove an interest in preserving rain forests,two Indonesian logging companies have developed a bar coding system,which proves the timber was legally acquired.This focus on customers' needs indicates a _____ orientation.
A) marketing
B) supplier
C) sales
D) production
E) philanthropic

Question

Quizplus · Accepted Answer

The focus on developing a bar coding system to prove the legality of timber shows a customer-centric mindset, where the companies are responding to the needs of their customers who want to purchase legally acquired timber. This type of orientation is typically associated with a marketing approach.

There Is a Quandary Facing the Timber Industry There Is