Organizations that sell unsought products like cemetery plots may find themselves adopting a _____ orientation because the companies are marketing products that most people do not want.
A) sales
B) production
C) marketing
D) product
E) customer

Question

Quizplus · Accepted Answer

A sales orientation focuses on aggressive selling techniques to push products onto customers. This may be necessary for organizations that sell unsought products like cemetery plots, as they need to actively persuade customers to make a purchase.

Organizations That Sell Unsought Products Like Cemetery Plots May Find