The marketing research problem:
A) is information-oriented
B) involves determining what resources will be used in research efforts
C) is action-driven
D) does not rely on managerial experience
E) is accurately described by none of the above

Question

Quizplus · Accepted Answer

The marketing research problem is centered around gathering information to solve a specific problem or answer a specific question. It is information-oriented, with the goal of providing actionable insights to aid in decision making. The other answer choices are not accurate descriptions of the marketing research problem.

The Marketing Research Problem