The function of _____ is to address "what if" questions.It entails planning,collecting,and analyzing data relevant to marketing decision making,and the communication of the results of this analysis to management.
A) data collection
B) artificial intelligence
C) decision support
D) marketing research
E) single-source research

Question

Quizplus · Accepted Answer

Marketing research is the process of systematically gathering and analyzing information that is relevant to marketing decision making. Its main function is to address "what if" questions, or in other words, to provide answers to marketing problems, such as identifying market opportunities, evaluating product concepts or pricing strategies, assessing customer satisfaction or brand awareness, and so on. Marketing research can involve different techniques and methods, such as surveys, experiments, focus groups, observational studies, and secondary data analysis. The ultimate goal is to provide insights and recommendations that can help managers make better decisions and improve the performance of their business. Therefore, option D is the correct answer.

The Function of _____ Is to Address "What If" Questions