When our established beliefs, attitudes, and behaviors are threatened with a persuasive message, we may react defensively against the persuasive message.

Name: When our established beliefs, attitudes, and behaviors are threatened with a persuasive message, we may react defensively against the persuasive message.
Brand: Quizplus
Rating: 4.7 (35 reviews)

Question

Quizplus · Accepted Answer

This is known as the "reactance theory" and suggests that when our sense of freedom is threatened, we may become defensive and resistant to persuasive messages.

When Our Established Beliefs, Attitudes, and Behaviors Are Threatened with a Persuasive