For CRM to work well, it takes
A) money and time.
B) good lobbyists in Washington.
C) commitment and continuous attention.
D) a reduction in the number of corporate VPs.
E) very strict discipline.

Question

Quizplus · Accepted Answer

CRM is not a one-time implementation, but rather a continuous process. It requires commitment and continuous attention from the organization to ensure success. Money and time are also needed, but the primary factor for success is a dedication to consistently improving relationships with customers. Good lobbyists in Washington, a reduction in the number of corporate VPs, and very strict discipline are not relevant factors for effective CRM.

For CRM to Work Well, It Takes