The sales, marketing, and service functions are part of:
A) CRM
B) analytical CRM
C) operational CRM
D) collaborative CRM
E) transactional CRM

Question

Quizplus · Accepted Answer

The sales, marketing, and service functions are typically part of operational CRM, which deals with day-to-day front-end operations like managing customer data, sales automation, and customer service. Analytical CRM, on the other hand, focuses on the analysis of customer data to gain insights for strategic decision-making. Collaborative CRM deals with integrating communication channels and improving collaboration between different departments within a company, whereas transactional CRM focuses on managing specific transactions and interactions with customers.

The Sales, Marketing, and Service Functions Are Part Of