Which of the following statements is false?
A) Data consolidation and 360-degree view mean the same thing.
B) Data about customers in various functional areas was difficult to share.
C) Collaborative CRM systems enable customers to provide direct feedback to the organization
D) CRM systems use a data warehouse to make all customer data available to every unit of the business.
E) Organizations can use blogs for customer input about their products and services.

Question

Quizplus · Accepted Answer

Data consolidation and 360-degree view are not synonymous. Data consolidation refers to the process of combining information from multiple sources into a single database or system, while a 360-degree view refers to a complete, holistic view of the customer that encompasses all interactions and touchpoints with the organization.

Which of the Following Statements Is False