When management of a company comes to realize the benefit of economies of scale in product development, manufacturing, and marketing by consolidating some of its
Activities on a regional basis, the company is ready to move into the _____________
Stage of marketing.
A) multinational
B) customization
C) global
D) international
E) polycentric

Question

Quizplus · Accepted Answer

Economies of scale are achieved when a company can produce more of a product at a lower cost per unit. This can be done by consolidating some of its activities on a regional basis, which allows the company to take advantage of larger production runs and lower transportation costs.

When Management of a Company Comes to Realize the Benefit