U.S. automobile and consumer electronics manufacturers in the 1960s and 1970s are examples of a(an):
A) multicentric orientation.
B) polycentric orientation.
C) ethnocentric orientation.
D) bicentric orientation.
E) egocentric orientation.

Question

Quizplus · Accepted Answer

U.S. automobile and consumer electronics manufacturers in the 1960s and 1970s had an ethnocentric orientation, meaning they believed their home country's products and practices were superior to others and imposed them on foreign markets.

US Automobile and Consumer Electronics Manufacturers in the 1960s and 1970s