Some companies progress from export marketing to a more involved stage of internationalization once:
A) managers can speak a foreign language.
B) management is willing to commit adequate resources to export activities.
C) the companies stock increases.
D) the metric system becomes standard.
E) new management has been hired.

Question

Quizplus · Accepted Answer

The willingness of management to commit adequate resources to export activities is a crucial factor in the progression from export marketing to a more involved stage of internationalization. Without this commitment, a company may struggle to effectively expand into new markets and may not be able to sustain its growth. Language skills, stock price, the metric system, and new management may all be helpful, but they are not the primary factor in determining the company's ability to successfully transition to a more advanced stage of internationalization.

Some Companies Progress from Export Marketing to a More Involved