A form of email sales message that is gaining respectability and acceptance is called _____ because it requires customers to sign up for email promotions on a company's website.
A) spam
B) instant messaging
C) broadcast email
D) selective spam
E) permission-based email

Question

Quizplus · Accepted Answer

The form of email sales message described in the question, which requires customers to sign up for email promotions on a company's website, is known as permission-based email. This type of email marketing is gaining respectability and acceptance because it is opt-in, meaning that customers are giving their express consent to receive promotional messages. This is in contrast to traditional spam, which is unsolicited and often unwanted. Permission-based email marketing has been shown to be more effective than other types of email marketing because it is targeting people who have already expressed an interest in the company's products or services.

A Form of Email Sales Message That Is Gaining Respectability