The first step in writing a sales message is to _____.
A) choose the appropriate medium of transmission
B) determine the makeup of the mailing
C) choose the most persuasive channel for the message
D) determine the central appeal for the message
E) make a careful study of the product or service

Question

Quizplus · Accepted Answer

Understanding the product or service thoroughly is essential to effectively communicate its benefits and features in a sales message.

The First Step in Writing a Sales Message Is to _____