Your textbook describes a number of e-business models. Which of the terms below best fits the following description: "Products/services with basic features are distributed at no charge to gain exposure and market awareness. Users who want product versions with additional or more powerful features "upgrade" to the full product by paying a fee. "
A) Utility model
B) Freemium model
C) Subscription model
D) Affiliate marketing model

Question

Quizplus · Accepted Answer

The description matches the Freemium model, where basic features are offered for free to attract users and beta test the product. Users who want more advanced features would have to "upgrade" to a paid version or subscription.

Your Textbook Describes a Number of E-Business Models