Ryan Najmulski is a smart shopper. He uses Priceline.com to make his travel arrangements when planning a vacation. Using Priceline's Website, Ryan enters information about his travel dates and the general location he'd like to stay in, along with his desired price. Priceline then attempts to find a hotel that will accept Ryan's bid. According to your textbook, Priceline is most likely part of an) ________________ marketplace.
A) Business-to-consumer
B) Business-to-business
C) Business-to-government
D) Consumers-to-business

Question

Quizplus · Accepted Answer

Priceline operates as a Consumers-to-Business (C2B) marketplace because it allows consumers like Ryan to set their own prices for products or services, which businesses can then choose to fulfill.

Ryan Najmulski Is a Smart Shopper