Which of the following adopter categories is very conservative and highly skeptical of change?
A)Laggard
B)Early majority
C)Early adopter
D)Innovator

Question

Quizplus · Accepted Answer

Laggards are the last group to adopt innovations and are characterized as being very conservative and highly skeptical of change. They often have low levels of education and income and rely on word-of-mouth communication rather than mass media when making purchasing decisions.

Which of the Following Adopter Categories Is Very Conservative and Highly