_____ systems support the sales and marketing processes.
A)Customer relationship management (CRM)
B)Product life cycle management (PLM)
C)Enterprise resource planning (ERP)
D)Organizational information system (OIS)

Question

Quizplus · Accepted Answer

Customer relationship management (CRM) systems are designed to support the sales and marketing processes by providing tools for managing customer interactions, analyzing customer data, and improving customer engagement. PLM systems focus on product development and management, ERP systems focus on enterprise-wide resource management, and OIS systems support general organizational processes.

_____ Systems Support the Sales and Marketing Processes