The _____ explains how a new idea or product gains acceptance and spreads through a specific population or subset of an organization.
A)Change Management Continuum Model
B)Diffusion of Innovation Theory
C)Change Management Consistent Model
D)Unified Theory of Acceptance and Use of Technology

Question

Quizplus · Accepted Answer

The Diffusion of Innovation Theory is a well-known theory that explains how new ideas or products gain acceptance and spread through a specific population or subset of an organization. It outlines the different stages of adoption, such as innovators, early adopters, early majority, late majority, and laggards.

The _____ Explains How a New Idea or Product Gains