COMPLETION QUESTIONS
Service Framework
Participants,Physical evidence,Process of service assembly
Service Encounter
Servuction
Backstage
Services Theater
Workers,Setting,Customers,Process
Services Marketing Mix
-The ______________ framework maintains that the bundle of benefits a customer receives emerges from the customer's interaction with the service contact personnel and the inanimate service environment.
Correct Answer:
Verified
Q17: The service setting refers only to the
Q18: The 'best' service framework depends on the
Q19: According to the services theater framework,in many
Q20: A service framework cannot be used for
Q21: COMPLETION QUESTIONS
Service Framework
Participants,Physical evidence,Process of service assembly
Service
Q23: Since each customer service experience is unique
Q24: COMPLETION QUESTIONS
Service Framework
Participants,Physical evidence,Process of service assembly
Service
Q25: Which,if any,of the following characteristics is NOT
Q26: How can service marketers use service frameworks
Q27: COMPLETION QUESTIONS
Service Framework
Participants,Physical evidence,Process of service assembly
Service
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