50 15When Planning for a Successful Service Performance,service Marketers Need to to Understand
50 15.When planning for a successful service performance,service marketers need to understand that
A) a service performance occurs at a single moment in time.
B) a service performance is a single event.
C) a service offering typically takes shape prior to its performance.
D) the basic service of the organization is often supported by a host of supplementary service elements.
E) All of these service characteristics need to be understood by service marketers when planning a successful service performance.
Correct Answer:
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Q2: Which of the following tasks is NOT
Q3: Service products that can be classified as
Q4: A service script can be normative as
Q5: Service organizations can immediately become more efficient
Q6: To develop an effective service blueprint,service marketers
Q7: Supplementing a service performance involves increasing its
Q8: A service exists only during its enactment
Q9: Supplementing a service performance to increase customer
Q10: By offering a simpler performance,a service organization
Q11: A service blueprint is a design and
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