A company which wants to objectively estimate the reaction of customers to possible changes in its marketing mix should use:
A) trend extension.
B) jury of executive opinion.
C) sales force estimates.
D) surveys, panels, and market tests.
E) None of these is a good answer.

Question

Quizplus · Accepted Answer

A company which wants to objectively estimate the reaction of customers to possible changes in its marketing mix should use surveys, panels, and market tests.

A Company Which Wants to Objectively Estimate the Reaction of Customers