A research company was asked by a trade association to conduct a study that would forecast sales and other key trends in the office furniture industry for the next 10 years. The research company set up a series of interviews with key decision-makers who worked for office furniture producers, wholesalers, and retailers. The company combined the results of these interviews and tried to gain a consensus. The research firm was using:
A) A market test.
B) A consumer panel.
C) A focus group.
D) A jury of executive opinion.
E) A factor method analysis.

Question

Quizplus · Accepted Answer

The research firm was using a jury of executive opinion. The jury of executive opinion combines the opinions of experienced executives, perhaps from marketing, production, finance, purchasing, and top management.

A Research Company Was Asked by a Trade Association to Conduct