Sales forecasting using the jury of executive opinion, sales force estimates, and/or market tests may be especially useful when:
A) the company's marketing mix has changed a lot.
B) the company is introducing new products.
C) conditions are changing in the marketplace.
D) the company is in unstable, fluctuating markets.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

Market experiments can help the marketing manager make good estimates of future sales when one or more of the four Ps is changing. Sales forecasting using the jury of executive opinion, sales force estimates, and/or market tests, aid the marketing manager in implementing an accurate market mix.

Sales Forecasting Using the Jury of Executive Opinion, Sales Force