When forecasting sales, a common approach is to develop a national income forecast, then an industry sales forecast, and finally specific company and product forecasts.

Question

Quizplus · Accepted Answer

This is true. Developing a national income forecast helps to estimate the overall economic conditions, which can then be used to project the industry sales. These industry sales forecasts can then help companies to make more accurate sales forecasts for their specific products and services.

When Forecasting Sales, a Common Approach Is to Develop a National