Once a specific forecast is developed, we can ascertain why sales vary.
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Q29: Market potential refers to how much a
Q30: The basic formula used in the factor
Q31: When comparing the figures for market potential
Q32: Market potential refers to what a whole
Q33: When forecasting sales, a common approach is
Q35: A sales forecast is an estimate of
Q36: Return on investment is a measure of
Q37: The factor method tries to forecast sales
Q38: The ROI ratio might be improved by
Q39: Markups (expressed as a percentage of selling
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