Market potential refers to what a whole market segment might buy.
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Q27: Markdowns are generally considered to be due
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Q29: Market potential refers to how much a
Q30: The basic formula used in the factor
Q31: When comparing the figures for market potential
Q33: When forecasting sales, a common approach is
Q34: Once a specific forecast is developed, we
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Q37: The factor method tries to forecast sales
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