Which of the following steps in the Kotter's eight-step plan for implementing change represents the "movement" stage in the Lewin's three-step model?
A) Establish a sense of urgency by creating a compelling reason for why change is needed.
B) Plan for, create, and reward short-term "wins" that move the organization toward the new vision.
C) Form a coalition with enough power to lead the change.
D) Create a new vision to direct the change and strategies for achieving the vision.
E) Reinforce the changes by demonstrating the relationship between new behaviors and organizational success.

Question

Quizplus · Accepted Answer

The "movement" stage in Lewin's model involves implementing the change. In Kotter's model, "Plan for, create, and reward short-term 'wins' that move the organization toward the new vision" represents the same stage of actually taking action and making progress towards the desired change. The other options in Kotter's model represent the preparation and communication stages, which are not equivalent to the movement stage in Lewin's model.

Which of the Following Steps in the Kotter's Eight-Step Plan