In marketing and sales messages,what is the primary difference between selling points and benefits?
A)Selling points are positive whereas benefits are not.
B)Selling points focus on the user rather than the product.
C)Selling points focus on the product rather than the user.
D)Benefits are unrelated to the audience.
E)Benefits focus on key features of a product.

Question

Quizplus · Accepted Answer

Selling points emphasize the features or qualities of the product itself, while benefits explain how those features translate into value or advantages for the user or consumer.

In Marketing and Sales Messages,what Is the Primary Difference Between