Which of the following legitimacy-building features is indicated through the sale of merchandise or services by giving it a brand identity?
A) Public listing
B) Product/service name recognition
C) Media product/service visibility
D) Customer service

Question

Quizplus · Accepted Answer

Product/service name recognition helps build legitimacy by creating a brand identity that customers can easily recognize and associate with quality and reliability. The sale of merchandise or services with a recognizable brand name can also contribute to brand loyalty and trust in the company. The other options listed (public listing, media visibility, and customer service) are also important elements of legitimacy-building, but are not directly related to the sale of merchandise or services with a brand identity.

Which of the Following Legitimacy-Building Features Is Indicated Through the Sale