A firm can best increase its product-based legitimacy by:
A) using voice mail or answering machine to provide customer service.
B) avoiding a physical location to conduct the business.
C) selling the product under its generic name instead of a brand name.
D) placing interviews,articles,or columns in media about the product.

Question

Quizplus · Accepted Answer

Placing interviews, articles, or columns in media about the product can increase the product-based legitimacy by enhancing the credibility and visibility of the product in the eyes of the customers. This shows the expertise and knowledge of the firm in the industry, which can help to establish the legitimacy of the product. Using voice mail or answering machine, avoiding a physical location to conduct the business or selling the product under its generic name instead of a brand name may not contribute significantly to increasing the product-based legitimacy.

A Firm Can Best Increase Its Product-Based Legitimacy By