Karen was at the checkout at the grocery store and remembered that she was out of chewing gum that she normally likes to keep in her purse. Without much thought, she grabbed two packages of the gum she likes. What type of consumer decision does this illustration?
A) primary decision
B) top-of-mind decision
C) low-involvement decision
D) automatic decision
E) self-related decision

Question

Quizplus · Accepted Answer

Low-involvement decisions involve very little effort or thought on the part of the consumer.

Karen Was at the Checkout at the Grocery Store and Remembered