Rod is surveying consumers to gain a better understanding of his restaurant's image relative to competing restaurants. Rod is concerned with his restaurant's _____.
A) position
B) equity
C) placement
D) driver
E) satisfaction index

Question

Quizplus · Accepted Answer

A product's position refers to an image of the product in the consumer's mind relative to competing products.

Rod Is Surveying Consumers to Gain a Better Understanding of His