When purchasing an innovation, individual consumers presumably go through a series of distinct steps or stages known as the _____.
A) product life cycle
B) consumer life cycle
C) adoption process
D) consumption process
E) diffusion of innovations

Question

Quizplus · Accepted Answer

Adoption process is a term used to describe extended decision making when a new product is involved.

When Purchasing an Innovation, Individual Consumers Presumably Go Through a Series