Which factor affecting the spread of innovations refers to the consistency with the individual's and group's values or beliefs?
A) relative advantage
B) complexity
C) compatibility
D) observability
E) type of decision

Question

Quizplus · Accepted Answer

The more the purchase and use of the innovation are compatible with the individual's and group's values or beliefs, the more rapid the diffusion.

Which Factor Affecting the Spread of Innovations Refers to the Consistency