Campbell's soup used several advertising campaigns that stressed the benefits of soup in general. For example, one tagline used was "Soup is good food," and another was "Never underestimate the power of soup." Which type of problem recognition was Campbell's attempting to stimulate?
A) generic problem recognition
B) selective problem recognition
C) active problem recognition
D) inactive problem recognition
E) primary problem recognition

Question

Quizplus · Accepted Answer

Generic problem recognition involves a discrepancy that a variety of brands within a product category can reduce.

Campbell's Soup Used Several Advertising Campaigns That Stressed the Benefits