An advertisement for Topol toothpaste, which is targeted at smokers and coffee and wine drinkers, stresses how this is the only brand that can remove the stains associated with these consumption behaviors. Which type of problem recognition is this marketer attempting to stimulate?
A) generic problem recognition
B) selective problem recognition
C) active problem recognition
D) inactive problem recognition
E) primary problem recognition

Question

Quizplus · Accepted Answer

Firms attempt to cause selective problem recognition to gain or maintain market share.

An Advertisement for Topol Toothpaste, Which Is Targeted at Smokers