Which type of consumer decision making includes the evaluation of only a few attributes, simple decision rules, and few alternatives?
A) routine decision making
B) nominal decision making
C) extended decision making
D) simple decision making
E) limited decision making

Question

Quizplus · Accepted Answer

Limited decision making includes the evaluation of only a few attributes, simple decision rules, and few alternatives.

Which Type of Consumer Decision Making Includes the Evaluation of Only