Blake doesn't much care about cars but is engaging in a substantial amount of information search about cars because he is about to buy a new car. In terms of involvement, Blake is _____.
A) high in product involvement; low in purchase involvement
B) high in value-expressive involvement; low in product involvement
C) high in product involvement; high in purchase involvement
D) low in product involvement; low in purchase involvement
E) low in product involvement; high in purchase involvement

Question

Quizplus · Accepted Answer

The level of product and purchase involvement can vary depending on the product.

Blake Doesn't Much Care About Cars but Is Engaging in a Substantial