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Which of the Following Is FALSE Regarding the Way in Which

Question 36

Multiple Choice

Which of the following is FALSE regarding the way in which disposition decisions can affect a firm's marketing strategy?


A) For most durable goods, consumers are reluctant to purchase a new item until they have "gotten their money's worth" from the old one.
B) Disposition sometimes must occur before acquisition of a replacement because of space or financial limitations.
C) Frequent decisions by consumer to sell, trade, or give away used products results in a large used-product market that can reduce the market for new products.
D) The United States is a completely throwaway society, and consumers are willing to purchase new products without concern for waste.
E) Environmentally sound disposition decisions benefit society as a whole and thus the firms that are part of that society.

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