Which of the following is a generic strategy that targets a portion of the market,called a segment or niche?
A) Focus strategy
B) Differentiation strategy
C) Cost strategy
D) Value strategy

Question

Quizplus · Accepted Answer

A focus strategy targets a specific segment or niche in the market by offering unique and tailored products or services to meet their needs. This allows the business to differentiate itself and create a competitive advantage within the targeted segment. The other options, such as differentiation or cost strategy, do not necessarily focus on a specific segment of the market.

Which of the Following Is a Generic Strategy That Targets