Which of the following statements concerning cost strategies is not true?
A) Cost strategies are aimed at a small niche market.
B) Small businesses in a variety of industries make use of cost strategies.
C) In a cost strategy,you try to show how your firm offers a combination of cost benefits that appeal to the customer.
D) A cost strategy comes when a small business can pursue a very low cost operation.

Question

Quizplus · Accepted Answer

Cost strategies are not necessarily aimed at a small niche market. In fact, they could be used to appeal to a broader market by offering lower prices than competitors.

Which of the Following Statements Concerning Cost Strategies Is Not