Which of the following is true of the introduction stage of a product?
A) Sales are almost always high.
B) Most customers are unaware of the offerings.
C) Firms begin to compete on features and prices.
D) Some products turn out to be extremely popular.

Question

Quizplus · Accepted Answer

During the introduction stage, sales are typically low because customers are not yet aware of the product. This is the stage where companies are focused on creating product awareness and generating interest among potential customers.

Which of the Following Is True of the Introduction Stage