Which of the following market research techniques is not primary research?
A) Observation
B) Focus groups
C) Googling competitors
D) Surveying

Question

Quizplus · Accepted Answer

Primary research involves collecting data directly from potential customers or the target market. Options A (observation), B (focus groups), and D (surveying) are all primary research techniques. However, Googling competitors is not a primary research technique as it involves collecting information from already available sources rather than gathering data directly from the target market. This can be categorized as secondary research.

Which of the Following Market Research Techniques Is Not Primary