Which of the following statements is true of marketing research?
A) Marketing research can falls into one of three categories.
B) Marketing research can verify the size of the potential market but does not tell you where potential customers are likely to shop.
C) Marketing research can tell you what customers consider a reasonable price.
D) Marketing research cannot verify the size of the potential market.

Question

Quizplus · Accepted Answer

Marketing research can provide information on what customers consider a reasonable price for a product or service. Option A is partially correct, as marketing research can fall into three categories: exploratory, descriptive, and causal. Option B is not entirely correct, as marketing research can also provide insights on the location and behavior of potential customers. Option D is false, as marketing research can help estimate the size of a potential market through techniques such as surveying or analyzing data.

Which of the Following Statements Is True of Marketing Research