The average cost of a single sales call to a potential B2B buyer in the U.S.is expensive and could cost about:
A)$40.
B)$100.
C)$400.
D)$1,400.

Question

Quizplus · Accepted Answer

According to a study by Forbes, the average cost of a single B2B sales call in the U.S. is $400. This includes the cost of the sales rep's time and travel expenses. This high cost is one of the reasons many companies are investing in digital marketing and sales channels to reach potential buyers more efficiently and cost-effectively.

The Average Cost of a Single Sales Call to a Potential