Which of the following statements is the most accurate?
A) Studies indicate that effective promotion focuses on the pricing elements of the marketing mix.
B) The Internet changes the focus of promotion from "working with" to "promoting to" customers.
C) New promotional efforts create a more interactive approach, developing a dialogue between the firm and its customers.
D) Successful promotion utilizes each element of the promotion mix independently, creating a well-diversified message.

Question

Quizplus · Accepted Answer

Largely due to the Internet, promotion is becoming more interactive. The goal of this interactive promotion is to create a dialogue between a firm and its customers.

Which of the Following Statements Is the Most Accurate