The approach step of the selling process attempts to
A) qualify potential customers who are willing and able to buy.
B) build credibility and establish rapport.
C) close the sale.
D) learn about potential customers and their wants and needs.

Question

Quizplus · Accepted Answer

The approach step of the selling process is all about building a relationship with the potential customer. This involves establishing rapport and credibility, which will help to build trust and make the customer more willing to listen to what the salesperson has to say. While learning about the customer's wants and needs is certainly part of the approach process, it is not the primary focus at this stage. Similarly, closing the sale and qualifying potential customers may be important steps in the selling process, but they come later and are not the main goal of the approach stage.

The Approach Step of the Selling Process Attempts to