A good public relations program recognizes that the
A) company must not ever admit fault.
B) firm must be willing to make changes in its policies and procedures.
C) firm must be independent of production and service activities.
D) media are not to be trusted since they profit by selling bad news.

Question

Quizplus · Accepted Answer

The second step in a good public relations program is to change policies and procedures that are not in the public interest.

A Good Public Relations Program Recognizes That the